With All My Heart / Wading River, NY
The focus of this small, talented team in the east-end of Long Island is custom floral and invitation design, as well as event planning. With a large percentage of its clients planning weddings at any number of Long Island venues, with diverse needs, WAMH had not established a social media platform. Despite having impressive creations to showcase, the company was far too busy to establish and maintain content with their current staff. My main responsibility was to set up its Instagram account and build followers. Having thousands of photographs of custom creations produced over more than a decade, and a beautiful new shoppe to boast about, this great content had yet to be shared. I began by organizing the existing content, photographing the creations and events of the season, and working with the owner to learn what her goal was in the Social Media arena.
I was also part of the team that met with clients, set up events, and promoted WAMH at showcase events. Being immersed in a world where you can plan, but can't begin creating fresh arrangements until close to an event, or setting up until the day of the event, I experienced a high-paced and often stressful working environment. Working during the warm weather months made setup and delivery far easier northeast region winter events, it highlighted that this business was seasonal. This was an opportunity for WAMH to fill the slower periods with content development and to create an online store for the custom invitation side of the business.
Since my departure, its director has admittedly not kept up with posting, and has just begun to rework the website, and plan for the online store. Social media marketing demands attention, yet is often put last on a priority list. Enjoy some of the photographs and posts I produced.